Back in 2010, the D.C. Circuit Court ruled that the FDA did not have the authority to regulate e-cigs as medical devices as long as they weren't marketed with therapeutic claims -- as in, "it'll help you quit smoking." Well, when the D.C. Circuit closes one door, the FDA breaks open a window.
The FDA is set to begin regulating e-cigs as tobacco products, the Los Angeles Times reports. Today the FDA proposed rules that would ban the sale of e-cigarettes to minors (already outlawed in some states), while continuing to allow advertising, online sales (presumably with online age verification), and flavored liquids that might or might not appeal to children.
The proposed regulation would also require that e-cigarette packaging carry the following message: