Google has argued that a user's data across all of the Google products he or she uses will allow the company to provide a more personalized platform for the user. However, there's always a personal benefit for Google - in this case, the ability to sell more targeted ads.
Data integration has unsurprisingly raised the ire of privacy advocates such as EPIC, which argues that aggregating data goes beyond user consent and violates Google's settlement with the FTC over the launch of Google Buzz. The only way to reportedly opt out of Google's new way of tracking information is to delete the account.
"Even if the company believes that tracking users across all platforms improves their services, consumers should still have the option to opt out - especially the kids and teens who are avid users of YouTube, Gmail and Google Search," Common Sense Media chief executive James Steyer said in an interview.
- Electronic Privacy Information Center Motion for Temporary Restraining Order and Preliminary Injunction (EPIC)
- Another Google Failure to Suppress Lindholm Email in Oracle Trial (FindLaw's Federal Circuit blog)
- SCOTUS Upholds D.C. Circuit's Ruling on Warrantless GPS Tracking (FindLaw's D.C. Circuit blog)