Advertisers must limit their claims by law. They can't just say a certain snake oil will cure all ills without any evidence to support it. When they do, the advertiser pays. Lumosity, a company that claims to transform science into games, was advertising the preventative health powers of its gaming products and caught the attention of the Federal Trade Commission's Bureau of Consumer Protection.
The company has settled with the agency and will pay consumers $2 million. It also owes a $50 million penalty, which has been suspended because it cannot pay, and the company is barred from continuing to claim that its games stave off dementia and dementia and Alzheimer's disease.