Vitaminwater has settled a class action lawsuit over claims that its labeling and marketing were deceptive and misleading.
The class action includes Vitaminwater consumers in Florida, Illinois, Missouri, Ohio, and the Virgin Islands who purchased the product since 2003. As of Tuesday, the Washington Examiner reported that the settlement was still pending approval in a New York federal court. If approved, the settlement will prohibit Vitaminwater from making claims like "vitamins + water -- what's in your hand."
What was the case against Vitaminwater, and how will its marketing be changed by this settlement?