In 2002, Hallmark Cards, Inc. and Janet Murley parted ways. She had served as the vice-president of marketing and was responsible for product and business development, advertising, and research, and by extension, had access to confidential business plans, market research, and other internal information.
When she was let go, she was paid a severance of $735,000, 18 months of paid COBRA insurance, paid tax preparation for 2 years, and was given executive outplacement services. In exchange, she agreed to not work in the greeting card industry for 18 months, solicit Hallmark employees, disclose or use any propriety or confidential Hallmark information, or retain any Hallmark records or documents. She also waived any claims against Hallmark arising from her termination.