Small business owners are protective of their brand. And there is the natural tendency to lash out at anything -- fake online reviews, defamatory comments, or intellectual property theft -- that threatens the integrity of that brand. Heck, even Donald Trump (or more accurately, especially Donald Trump) goes after those he thinks might harm his image.
But sometimes those efforts can backfire, as The Donald himself demonstrated last week, via an ill-advised and subsequently eviscerated cease and desist letter. Let this letter be a lesson to entrepreneurs and small business owner about the limits of defending the brand.