The QR code is really catching on. If you have heard of QR, short for Quick Response, it's currently being discussed as the next big thing. It's a simple bar code that allows smartphones to scan them and quickly share content online. If there is a way to integrate it into your business practices and marketing, you should definitely give it a go.
Checking out quick response codes is quite easy to do, even for free. Kaywa and ZXing were recommended by Entrepreneur.com. Here are a few ways you might be able to use them at your business, as suggested by Fast Company:
- Labeling. Anything that carries your branding can have a QR code. When a customer scans the code, it can take them to a website that you select. It happens quickly and effortlessly.
- Storefront displays. Put up a QR code and a sign that says "Shop Online Now," outside your business. With a quick scan, customers can be shopping at your online store. Now you're never closed for business.
- Promotions. Customers love getting discounts and free items. Create a discount that is specific to the QR code and spread it around. You can even incorporate social media by sharing it on Twitter or Facebook.
- Get likes and follow. QR codes can be used to get people to follow you and your company online. As Fast Company says, engagement is the name of the game.
- Using QR Codes to Promote Your Business (Fastcompany.com)
- FTC "Red Flags" Rule Live on Nov 1st: Is Your Small Biz Covered? (FindLaw's Free Enterprise Blog)
- Customers Want to Pay with Wave of Smartphone (FindLaw's Free Enterprise Blog)