Alcohol has long been used to improve sales. But shopping under the influence seems to have moved beyond in-store wine parties and stay-at-home-mom soirees. If anecdotal evidence is correct, drunk online shopping is all the rage.
In one British survey, about half of all respondents admitted to drunken impulse buys. And a number of online retailers have seen an uptick in evening traffic, according to the New York Times.
Retailers are now holding promotions that run later into the night.