It's time to update, so you're considering a brand overhaul and a business name change. Many companies do it, both big and small.
Blackberry used to be Research in Motion until it named itself after its most popular product, while Apple Computers simply streamlined by turning into Apple. Recently, the tech giant Google grew too big for one name, adding Alphabet. So it is common and can prove profitable to change your business name. Just remember these three legal tips, plus some, for when you begin.