Time and time again, hiring managers and HR professionals cite "culture fit" as the single most important determining factor when making a new hire. It makes sense -- we like to work with people like us. But, as Forbes points out, making hiring decisions based on comfort can be bad for the bottom line. And it can also be illegal.
And if you're using "culture" to mask hiring decisions based on race, gender, or national origin, your small business could be in serious trouble.