More than a year after the Obamacare website had announced an online marketplace for business owners, the Small Business Health Options Program (SHOP) is finally open.
According to The Washington Post, HealthCare.gov officially launched its small business-focused section two weeks ago, but traffic has been a bit slow. Despite health plan options being offered through the newly opened SHOP, early reports indicate that businesses haven't exactly surged toward the site.
Why not? And what should your small business know about the Obamacare SHOP?