Being an entrepreneur or running a small business means that you have to wear many hats. One of the most important is the marketing and advertising hat. Making sure your potential customers know that you exist and know what you do is essential for any business that wants to survive.
So after you've done your research on how to reach your target market and you've selected the type of advertisement you want to run (print, internet, radio, etc.), you have to design your advertisement's content. Will you just let people know you exist? Are you going to offer a special promotion? Or, are you going to tell everyone why your competition's product is inferior? Regardless of what you say, you should make sure you know the limitations on what you can and can't say in advertising.
Below are 5 frequently asked questions from small business owners about advertising.