The Right to Wear - Greedy Associates
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The Right to Wear

The movement to legalize gay marriage has found its way back into the closet.  And this time everyone can join in. 

Designers Marc Jacobs and American Apparel have unveiled their line of t-shirts to help equal-rights-for-all enthusiasts make a statement without saying a word.  "I pay taxes, I want my rights" can be yours with the choice of an American Flag and dollar sign backdrop or a lesbian couple and child on tshirts designs and sold by Marc Jacobs.  Or, to avoid confusion while still showing support, the "Legalize Gay"  tee is a bold option being proffered by American Apparel.

Now, like you, we're wondering when Gucci will make a faux mink purse that says "bite me" to support animal rights or when Prada will unveil its fall line of sustainable pumps that feature the tagline "carbon footprints are so last season".

We are increasingly living in a broadcast-first world, where we seize any opportunity to make a statement.  Whether through Facebooking, tweeting, or texting--society is becoming less hesitant to make itself heard.  It's only natural then, that high-end designers are using their spotlight to brand social causes. 

Do they lose sleep over polarizing the public?

In the digital world of oversensory overload, designer labels such as these are likely banking on the fact that if anything does come off too strong, in just a matter of moments, or micro-moments in micro-blogging lingo, it will be ousted by newer, edgier content elsewhere. 

But, do we really want all causes to be bagged, tagged, and available for gift wrap?

Equal rights and the movement to legalize gay marriage has become a darling of social causes for diverse walks of life.  But the masses may not be as likely to rally around a "I pay taxes, I want my rights" screen-printed tee featuring a man and his multiple wives, even if it was in a high-end store front on Fifth Avenue. 

Wear your causes wisely. Or don't.