What's the first thing you did at the office this morning?
Before checking any e-mail, before starting the billing clock, you probably kicked off your day by procuring a nice mug or cup of a coffee-based beverage. Maybe your firm still has plenty of good, free stuff on hand. But maybe they've used the recession as an
excuse to cut back, or maybe you've gotten yourself firmly into an espresso-based-beverage habit. In which case you're making a daily stop at a coffee shop or kiosk to get a little latte or cappuccino love.
If that's your game, then get ready for a new coffee war. Venerable fast-food purveyor McDonald's is now touting its
McCafe coffees, which are apparently aimed squarely at
Starbucks: cappuccinos, lattes, and mochas will soon grace the menu of a Mickey D's near you.
But should you ditch your current coffeehouse of choice and begin getting your A.M. fix at McDonald's? The good news is that, out here on the internet, someone's already got a pretty well-formed opinion to share, and at Greedy Associates, we have an absolute obligation to call to your attention any significant developments in this most important daily work ritual.