The FTC is here to drink milk and kick butt -- and it just finished its milk. Operation Full Disclosure is an FTC initiative designed to encourage truth in advertising. According to a press release, the FTC sent warning letters to 60 advertisers regarding factual claims and disclaimers in TV and print ads.
Weight loss ads were targeted for not noting that the results embodied in testimonials weren't typical. Ads claiming a "free trial" of a product didn't say that the consumer had to pay for shipping. And so on.