Companies want to be seen and heard in multimedia. And while that may inspire corporate Twitter and Facebook accounts, they may have questions regarding liability implications of social media. And that's where you come in, esteemed corporate counsel. How do you advise your organization or company on creating a social media policy?
Here are some questions to help frame your discussion with the execs:
Is a written social media policy necessary?
Would a policy be in response to an incident or questionable use of social media, or is it forward-looking, aimed to outline best practices for social media usage in a company setting or for employees. You should consider how social media has been used in the past and the specific types of uses that could pose concern for the company. Even if there is no immediate concern, it may still be useful to draft a simple plan to guide online engagement.

