In mid-November a photo of a sign at Burger King that stated, "Now hiring must be Mexican" went viral -- and not in a good way. Burger King quickly replied by issuing a statement explaining that it was an old photo that was taken by a disgruntled employee; they also noted that it happened at a location owned by a franchisee, but was assured that the employee was "immediately terminated as a result."
KFFM, a Washington radio station, posted the photo and took a survey asking if the sign was offensive. At the height of the controversy, about 82% of respondents found the sign offensive according to Latina, but at the time of this writing, about 54% found the sign offensive. That may have everything to do with how Burger King reacted.