Facebook struck again, this time dropping $19 billion ($16bn for the company and $3bn for the company's founders, per Wired) on WhatsApp, an insanely popular messaging app. For context the number is:
- $16 billion more than the rumored offer Facebook made for SnapChat, a self-destructing picture-messaging app;
- $18 billion more than the company paid for Instagram, a popular photo-sharing service;
- $6 billion less than Twitter's price at IPO.
- Equal to nearly half of tech giant Yahoo's current market capitalization;
- More than one-tenth of Facebook's own market capitalization.
In short: it's a big, big number. And even if you didn't strike it rich in the deal, there are reasons you should be paying attention.