Last summer, we posted about UpCounsel, a relatively new online service that matches up small companies with attorneys for short-term projects, creating a bit of a revolution in the way companies find affordable legal services. Business owners can post free job listings on the UpCounsel website, and attorneys who have been registered, and screened, are able to bid on the projects. Then, based on attorney profiles, ratings, rates, and reviews, business owners are able to select an attorney for pending projects.
Last week, UpCounsel announced that it has added a new feature to its list of offerings: Outside General Counsel. Responding to customer feedback seeking long-term relationships with attorneys, UpCounsel now is in the business of pairing companies with prospective outside general counsel, who "know their companies and [are] true legal advisors."