Pace Salsa really is the best. Hot Pace Picante? Mmmm ... so good.
It also has (had?) a Twitter account: @Pace_Foods, which stirred up quite the controversy over the weekend. Kyle Kinane, a stand-up comedian, noticed that a ten-month old tweet, accusing the company of using homophobic advertising, was favorited by @Pace_Foods, and responded to with, "GRAB THE SOUTHWEST BY THE BOTTLE."
Kinane tweeted back. Same response. So he did it again, and again, with each anti-Pace tweet being favorited and responded to with the ALL-CAPS command. What followed was insane: direct messages from company employees, a firing (#BringBackMiles), an unfiring, a company saboteur trying to get a fellow employee fired, and of course, free salsa appearing on the comedian's doorstep.
Here's the kicker: neither Pace, nor its parent company Campbell's, was involved. It was all a prank, reports The Huffington Post.