Violating the Americans with Disabilities Act is a simple way to end up on the losing end of a lawsuit. Fail to comply with ADA public accommodation requirements and you could find yourself sued for counters that are too high, aisles that are too narrow, and now, even websites that are inaccessible to people with disabilities.
The Department of Justice announced way back in 2010 that it was revising ADA regulations to ensure accessibility and nondiscrimination on the Internet. Five years later, little headway has been made. Don't let that trick you into complacency, however. In the DOJ's view, the ADA already applies to the Internet. Responsible GCs should ensure that their company websites are ADA accessible sooner rather than later.