When Andrew Chow started at FindLaw.com, he couldn’t identify a single Kardashian. That may not be an occupational hazard in most fields, but a passing familiarity with the Kardashians is practically a requirement for FindLaw bloggers.
Regardless of how you feel about the first family of reality TV, the Kardashians have faced a plethora of legal dilemmas: divorce, lawsuits, contract disputes, etc. FindLaw’s writers have used some of those “real” world experiences to explain legal concepts to readers.
So how did Chow — a recent law school grad and former television news producer — overcome his Kardashian handikap?
In some respects, the thirst for celebrity news among FindLaw's consumer blog readers is surreal. Chow traded the Today Show and local morning news programs for law school after growing unsatisfied with traffic, weather ... and celebrity news. But blogging about legal issues of the rich and famous has been more satisfying because society's celebrity obsession now serves as a vehicle for helpful legal information.
What's the difference?
Instead of simply gawking at Halle Berry's child custody dispute, FindLaw readers facing similar international custody battles learned about the legal norms surrounding intercontinental family law disputes. Rather than gossiping about Nick Cage's financial woes, FindLaw bloggers explained how the IRS can garnish wages and impose liens to satisfy tax debts.
After more than a year writing popular posts on FindLaw's blogging team, Chow recently ascended the office ranks to become the new Editor and Team Lead for the consumer blogging team. Now, Chow is using his nose for news to sniff out hot topics for a full team of writers.
While the fast-paced nature of the blogging world shares many similarities with his television news days, Chow is happier now because his work at FindLaw helps average people identify, learn about, and resolve their legal issues. Even if it means Keeping Up With the Kardashians.