As you know, FindLaw.com strives to stay at the forefront of trending legal topics. Just in case you missed it, we seem to have hit social media gold with our recent list of 50 Twitter Accounts Lawyers Should Follow Religiously.
Starting 2014 off strong, this two-part blog series has received a cascade of visitors and positive feedback. Between Part I and Part II, they've garnered more than 100 tweets and more than 200 Facebook "likes" in a little more than a week.
So we decided to sit down with the author -- William Peacock, senior writer for FindLaw's Legal Professional Blogs -- to find out how these posts went viral:
Looking for Substance in the Legal Twitterverse
FindLaw Insider (FI): So for starters, how did you get the idea for "50 Twitter Accounts Lawyers Should Follow Religiously"?
William Peacock (WP): I ran across a legal marketing company's list, which was, to be quite frank, a steaming pile of crap. It was littered with duplicates from the same company and its own semi-abandoned feeds.
FI: Does that mean that most of the accounts you mentioned were ones that you follow yourself? Or all of them?
WP: Many were. A ton weren't. I brainstormed with Blogs Team Lead/Editor Tanya Roth and Social Networks Specialist Stephen Chang for their favorites, added mine, subtracted a few that were more annoying than informative, and forgot some (whoops) that later made Part II.
FI: How many of the 50 were commercial Twitter accounts?
WP: About a fifth of them are for-profit, big-name brands, and there were a few law blogs that might be considered commercial. Above The Law and The Volokh Conspiracy are good examples, now that [Volokh is] part of The Washington Post.
Feedback and Recognition
FI: What was the general response to Part I of "50 Twitter Accounts..."?
WP: Insanity. Tons of positive feedback and many great suggestions for Part II. There was also a jokester who mocked my last name.
FI: Did any of the "50" on the list contact you?
WP: Yep. Lots of 'em did, with tweets of thanks, follows, suggestions, etc.
FI: Can you give me three of your favorites from the list?
WP: Clickbait SCOTUS, AppellateDaily (she tweets a wide variety of legal content -- basically a one-woman news team), and Texas Supreme Court Justice Don Willett, who dedicated his achievement to [Seattle Seahawks cornerback] Richard Sherman.
FI: Did you see any increase in your Twitter followers?
WP: About 100 since Part I was published.
FI: Anything else you'd like to add?
WP: Just a note that, even with two cracks at it, I almost certainly missed people. If they want to be on "the list" as it exists on Twitter, tweet me and I'll add 'em ... if I like 'em.
You can follow William Peacock on Twitter at @PeacockEsq.