FindLaw Insider - The FindLaw.com News Blog

FindLaw Secures Prestigious Google AdWords Partner Designation

In recognition of our ability to provide small firms and solo practitioners with the best AdWords advertising solutions, Google named FindLaw a Google AdWords Premier SMB Partner. The elite designation verifies FindLaw's deep AdWords expertise, established track record of administering online advertising campaigns, and especially its ability to manage PPC campaigns to help law firm clients grow their businesses.

The award is not just based on what FindLaw has already done for its clients -- it also means that our customers' campaigns will now be enhanced with additional Google support and resources, access to the latest Google technology, and technical and sales assistance. So while we couldn't be prouder of our past achievements, we couldn't be more excited about what the partnership means for our future.

Premier League

Ben Wood, head of Google's Americas channel sales partnerships, told Thomson Reuters' Legal Current, "We are excited to launch the Google AdWords Premier SMB Partner Program with hand-picked, highly qualified companies like FindLaw. Small and medium-sized businesses will not only benefit from FindLaw's in-depth training, but from their years of experience in markets across the country."

And it's not just AdWords expertise: Premier SMB Partners like FindLaw have completed extensive Google product and account management training, therefore meeting the company's highest standards and criteria for qualification, transparency, and customer service. This means FindLaw can help clients make the most of their campaigns with broad marketing guidance, one-on-one customer support, and full-service campaign management.

AdWords and Beyond

Obviously we're proud of the recognition and where the enhanced partnership can take us. "FindLaw is a trusted partner for thousands of attorneys, helping them grow their firms with a full suite of integrated marketing solutions," said Jim Schonrock, FindLaw's vice president of Product Management and Performance. "Now as a Google AdWords Premier SMB Partner, we can leverage the insights and resources of Google to further offer best-in-class online ad solutions to our current and future customers."

It's an exciting time to be at FindLaw -- fresh off our 20th anniversary and our traffic has never been higher, our suite of products has never been more diverse, and our ability to help our clients grow their law firms has never been better. Cheers to all our colleagues for their hard work in gaining such a prestigious distinction!