Why is an active Twitter presence -- by our Legal Professionals and Consumers brands, and by our writers -- so important to us? And why have we been focusing so much on getting our writers' names out there?
FindLaw's Social Media Specialist Stephen Chang notes that employees have their own network of followers, who may or may not follow the company's account. Tweets coming from personalities, rather than companies, may be more inviting. Plus, you'll have an army of staff members tweeting about on social media, advancing the brand, rather than one man or woman.
Keeping those benefits in mind, FindLaw gave us blog writers a choice: do you want a "Follow the Author" button on your blogs?