For more than 30 years, Americans have tuned into "Family Feud," a game show that features ordinary families facing off to guess the top responses to survey questions. The host will offer a prompt like "Name a place you visit where you aren't allowed to touch anything," and players will shout responses like "Museum!" and "Zoo!," attempting to win a cash prize.
But a "Family Feud" survey exists only to create topics for the show. At the end of the day, the answers are reported and discarded.
At FindLaw, we view surveys differently. Here, survey responses represent the beginning of an inquiry, not the end. Throughout the year, we constantly analyze survey data to learn how we can improve the FindLaw.com consumer experience.