Crowdfunding site Kickstarter has been in the news this week after an Ohio man decided to crowdfund his first stab at making potato salad -- and managed to raise nearly $60,000 from more than 4,000 people so far.
Zack "Danger" Brown had hoped his somewhat tongue-in-cheek Kickstarter project would reach his goal of $60, reports The Columbus Dispatch. His runaway success is further proof that whether you're looking to fund your own personal project or become part of someone else's, Kickstarter can be a great tool for making a lot of really cool stuff (or just a lot of potato salad) happen.
If you're curious about crowdfunding, here are three legal tips to get you started on Kickstarter:
- Project creators can cancel at any time. Even after a project has been fully funded, a creator can get cold feet and cancel at any time. The creator would then be obligated to refund your pledge, but many are slow to do so. A Reddit user has even compiled a list of cancelled or never-fulfilled projects, many of which far surpassed their original fundraising goals.
Kickstarter can be a fun place to find zany, cutting-edge projects. But just make sure to back projects cautiously. Creators sometimes bite off more than they can chew, or promise more than they can deliver. Case in point: Of this writing, Zack "Danger" Brown is currently slated, under the terms of his project, to read 1,327 names out loud while making his potato salad. Maybe that's why "danger" is his middle name...
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- Three Kickstarter Food Projects That Leave Potato Salad In The Dirt (NPR)
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- What to Do When Your Kickstarter Fails (FindLaw's Free Enterprise)