Nature enthusiasts were disappointed to learn that last week Yosemite National Park announced the change of some building names on its land due to a trademark dispute with Delaware North, the former park concessioner. Called "a fairly pedestrian contract dispute" by Mother Jones, the case has grown important to many because a beloved national park is at the heart of this matter.
It feels to many like an attack by business on a sacred space. And that is how the National Parks Service (NPS) wants us to feel. But what is really at stake?