The manufacturers of Comfyballs underwear say that they were denied trademark by the U.S. Patent and Trademark office because the name of their brand is too "vulgar."
Comfyballs is a Norwegian underwear company established in 2013, reports The Telegraph. The company's underwear is designed to reduce heat and restrict movement of a man's testicles as he goes about his daily business. In other words: The company's product purports to live up to the company's name.
What prompted the USPTO to deny Comfyballs' application to register the company name as a trademark?