English tennis player Robert Dee, 23, lost 54 consecutive matches and 108 successive sets at the international level, before he finally beat an unranked 17-year-old in Spain in April 2008. The British media just lapped up the story. The Daily Mail, Guardian, Sun, and Telegraph newspapers all published articles about Mr. Dee's success (or lack thereof). Even the BBC joined in.
Mr. Dee was not amused, however. He demanded an apology and, in some cases, damages from over 30 media organisations for disparaging his tennis ability. All, bar the Telegraph, agreed to apologize. Indeed a few paid Mr. Dee tens of thousands of pounds in damages to avoid an expensive libel lawsuit.
The Telegraph has remained steadfast in its refusal to settle, however. It has lined up a host of tennis celebrities, including six-time grand slam winner Boris Becker, to testify on its behalf.