April 2010 Archives

It's always good to have family and friends to turn to when life gets tough. But when life gets legal, where can you go? In case you are not one of the 4.8 million monthly visitors to the most popular legal information site on the web, maybe we can show you the answer with the help of good, old-fashioned TV. Soon, FindLaw.com will let the Atlanta, Georgia market in on one of the web's best resources for legal help; for anyone, anytime.

How does FindLaw actually help law firms? What are the real, tangible results of FindLaw's marketing products? To learn the answers to these questions, just ask some of FindLaw's customers. Robert Draskovich from The Law Offices of Robert M. Draskovich comments on both working with FindLaw, and the actual results his criminal defense practice has seen as a result of partnering with FindLaw, in this video:

We've written here previously about making your firm stand out from the pack online. There are many ways to approach this challenge, both simple and complicated. One approach is to recognize the simple truth that potential customers or clients want to know what other consumers think. That's why there's a proliferation of consumer-review sites for everything from cars to dentists. And it's why FindLaw offers Client Recommendations.

A thoughtful and descriptive recommendation from another consumer can be a powerful draw for potential clients. A FindLaw survey determined that more than 70% of FindLaw Lawyer Directory users consider recommendations to be useful in their decision-making process. With Client Recommendations, firms can take advantage of the feedback their clients give.

Lots of firms have a website; how do you help people find yours?

It's one of the biggest challenges a firm faces in creating an online presence: standing out from the multitude of law firm websites to get noticed by potential clients. FindLaw created Web Advantage to solve this problem. Leveraging the expertise of FindLaw's search engine optimization and content teams, Web Advantage has led to real results for the firms who employ it.

The Web Advantage solution -- customized and targeted in Starter, Essential, and Premium packages -- enhances a firm's online presence, with the goal of driving site traffic and increasing client conversion. Through the different Web Advantage packages, FindLaw offers a number of different strategies for improving a firm's online presence:

In the growing field of qualified legal counsel, what can a law firm do to stand out from the rest? One of the newest, and most engaging, law firm marketing tools available is custom law firm video. Video helps to connect potential clients with the actual attorneys who would be assisting with their legal issue, creating a level of familiarity and comfort. Creating a custom law firm video may sound hard, but the reward is worth the effort... and the process doesn't have to be difficult. The majority of legal consumers say they are more likely to call an attorney after seeing a video, and creating a custom law firm video or attorney video has never been easier, thanks to FindLaw Video Marketing.

What gives a person, a business, integrity? It is an essential asset, especially in a field that demands trust from its participants. Integrity might be defined, at least in part, by a combination of transparency and authenticity: you can see what you get -- and what you get is real. It is just this combination of transparency and authenticity that is the foundation for the selection process at the highly regarded Super Lawyers Magazine. And now that Thomson Reuters, another company known for integrity, has brought Super Lawyers into its Business of Law team, the tradition of integrity and excellence will not only continue, but have room to grow.

Over the past year, Contact Law, the UK's leading provider of client referral services to small and medium-sized UK firms, has become part of the FindLaw, and Thomson Reuters family. By acquiring Contact Law last year, FindLaw gained a business with proven and growing success serving many of the same types of firms served by FindLaw in the US. Combining Contact Law's proven business model with FindLaw's market leading web based offerings for small and mid-sized firms means new solutions for UK solicitors, growth for Contact Law and growth for FindLaw.

There's a saying: think globally, act locally. Although many people think of this in an environmental context, it is a smart way for business to think as well. Now FindLaw is putting that idea to work with the launch of FindLaw Lawyer Marketing services in Canada and the UK.