Recently, Senior Director of Product Development, Mark Jacobsen, shared his views with Legal Management Magazine on how and why law firms should use social media in an article on the ingredients of successful websites. Mark's thoughts, along with those from Chris Kraft of FindLaw's sister business, Hubbard One, are not only insightful and useful for firms exploring the idea of using social media and an online presence to connect with potential clients, but also speak to the depth and breadth of knowledge the marketing professionals at FindLaw enjoy bringing to their work.
According to Jacobsen, the full impact that social media will have on legal marketing is still not yet fully known. However, one thing is already clear: social media is increasingly where the prospective clients are.
Fortunately, firms can begin to build their social media presence quickly, Jacobsen tells Legal Management. For instance, adding a Facebook, Twitter or LinkedIn presence is fairly simple to do. Attorneys may also use additional networks to reach out to other professionals in their area of expertise, or to participate in online communities and discussions.
Jacobsen also notes that social media sites are a great place to promote law firm news or recent accomplishments. "Whenever there is a newsworthy development at your firm - a significant case, a new hire, professional recognition such as an award - let people know
about it," said Jacobsen.
But of course, the expertise of the FindLaw and Hubbard One teams doesn't end there. With the understanding that, as Chris Kraft says, "content is king," Mark Jacobsen and his colleagues at FindLaw support the use of quality content in blogs, firm videos and throughout an firm website. This is just one important tool attorneys can use to draw in those clients; giving them information about the firm as a brand and a business, and letting them make an informed opinion about choosing that firm to represent their legal interests.
-- Michelle Croteau, Director, Marketing Communications
with Tanya Roth, FindLaw Portal Team