If you are looking to gain new clients and expose a broader audience to your expertise, then posting informative content devoid of legalese is the way to go. But how do you do it? Start by looking at the main topics in your chosen practice area and begin posting around those topics with the goal of creating information that is helpful and your followers will want to share with others.
Crafting consumer-friendly content is easier than you think and creativity on social networks is always rewarded. Here’s a look at how to create informative basic posts on your blog, Facebook page and Twitter account.
Keep it simple. Rather than lace your blog post with legal codes and cases, just talk about the law in plain English. Simple as that. For example, if you are an employment law attorney, blog about the different types of discrimination in the workplace and how to try to overcome the scenarios before seeking legal help. Or, if you are a criminal law attorney inform your readers about the general booking and arraignment process. It may seem fundamental to you, but will be very helpful to your readers. Make a back to basics type post part of your overall editorial calendar and include at least a couple informative posts every month.