Flashy advertisements and joining every social network possible will certainly make you visible in the online marketing world. But, when it comes down to what strategy is most effective for marketing your law firm — content is still king. There’s a lot of noise in online marketing, and with so many options out there, it is easy to get overwhelmed and even easier to lose focus of your marketing goals.
When this happens, go back to the basics: creating quality content that provides value to your users. Here are some tips from the experts at FindLaw on how to produce quality content:
- Think quality over quantity
- Present your visitors with longer, more in-depth concepts and ideas
- Remember what your core values are
- Focus on the long-term values of the clients
- Don't make your posts all about yourself
As you can see, these tips are centered around providing a valuable service to your current and prospective clients. Thinking of them when you are crafting your online marketing campaign will bring returns to you as well.
By engaging your clients, you are creating a powerful and trustworthy connection with them. You are also establishing yourself as a thought leader in your practice area. Another benefit? The quality content you write will naturally bring in relevant traffic from Google and other search engines.
The easiest place to start is by creating a blog for your law practice. Simple and straightforward, use the blog as your chance to provide a unique legal perspective on current trends in your industry and on the news in general. Questions? Get in touch with your FindLaw legal marketing representative today to discuss an online marketing approach that is best for you.
-- Mark Jacobsen, Senior Director, Product Development
with Laura Strachan, FindLaw Audience Team