Welcome to another post from our "Meet the FindLaw Team" series. "Meet the FindLaw Team" provides insight into the day-to-day lives of our colleagues. Today we feature FindLaw Client Online Advertising Product Manager Alex Siebenaler. Get to know Alex by reading about his experiences at FindLaw below.
What is your current title?
I am a Product Manager for Online Advertising.
Tell us a bit about what you do.
I manage both the Display Advertising and Paid Search Advertising product lines for FindLaw. Display Advertising meets the marketing needs of law firms and corporations by providing exposure and branding opportunities on FindLaw.com. Paid Search Advertising compliments organic search for law firms and creates a comprehensive marketing plan.
Tell us about an interesting aspect of your position that others may not be aware of.
With the recent formation of the FindLaw Media Services business unit, we will be able to round out a customer's advertising portfolio with TV and radio. Combine that with Online Advertising, and we are in great position to maintain our leadership in lawyer marketing services.
What interests you most about lawyer marketing or your functional area?
I like developing and managing products that have a direct positive outcome for our lawyers. It is great to hear success stories as a result of a product I launched and manage.
What are your interests outside of FindLaw?
I am on the National Alumni Board of Directors at St. John's University in Minnesota. My responsibilities on the board keep me busy. But I am also into everything Minnesota sports, especially the Vikings, Twins and Wild. I am an avid pheasant hunter and attempt to golf (just not very well).
Compiled by Tanya Roth, FindLaw Audience Team