Lawyers today have a wide range of tools at their disposal to help market their firms and build their client bases. If you don't know how to apply them, however, online marketing tools will be of little use to your firm.
That's where FindLaw's lawyer marketing articles come in. The articles provide attorneys with the knowledge they need to better market their firms. From developing a blogging strategy to leveraging media coverage, FindLaw's articles cover a wide range of legal marketing concepts and techniques.
With the rise of social media, attorneys now have new ways reach out to potential clients and help grow their practices. By reading FindLaw's legal marketing articles, attorneys can stay up to date with new marketing trends and tips. Whether you're wondering about the advantages of starting a Google+ account for your firm or want to know the difference between organic search and paid advertising, FindLaw has answers to the questions attorneys are asking.
For example, Findlaw's article "Web Conversion Demystfied" unpacks the complex marketing concept and explains how attorneys can turn site visitors into paying clients. As a result, attorneys are left with both a working understanding of how web conversion works and tangible tips to help improve their conversion rates.
FindLaw's articles not only shed light on various aspects of online marketing, they do so in a voice that's tailored to attorneys. You don't have to be fluent in marketing speak to take something away from FindLaw's articles. They're all written in a quick, easy to read format that non-marketers, like attorneys, will appreciate.
New articles are published throughout the month, so check back in order to stay up to date with the latest marketing trends and practices. For more tips and insights into lawyer marketing, take a look at FindLaw's Facebook page.
Michelle Croteau, Director, Marketing Communications
with Corey Licht, FindLaw Audience Team