Owning lots of real estate is a good thing, right? Well the same logic holds true when it comes to cyber real estate. With that logic in mind, a law firm Facebook page represents an increasingly valuable piece of online real estate that can be extremely beneficial for your practice. In addition to increasing your firm’s visibility and strengthening your professional brand, a firm Facebook page represents a unique chance for you to give personality to your law firm in a way that your website cannot.
The informal nature of a Facebook page lets your interact with current and potential clients on a whole new level. Still need convincing? Here’s a look at some of the reasons your law firm should have a Facebook page:
- Google Search Visibility: Google partially indexes Facebook pages so having one provides one more chance for your firm to get noticed.
- Mobile Dominance: The most popular mobile app, Facebook now has more users exploring on their phones than on a desktop or PC. Social networks such as Facebook are not just popular for connecting with friends, but an increasingly popular place to get recommendations on everything from restaurants to attorneys.
- Location: Think of your company's Facebook page as a gateway to your law firm. Not just for status updates, you can customize your Facebook page to include maps and directions on how to get to your firm.
- Professional Presence: Many of you reading this may already have a personal Facebook profile. Creating a professional Facebook page represents a chance for you to keep your personal and professional identities separate if you want. Additionally, many people searching for your firm will search by your professional rather than personal name so make it easy for them and have a page dedicated to your legal services.
Get in touch with your FindLaw Lawyer Marketing consultant today to learn how a company Facebook page can help you maximize your social presence!
Mark Jacobsen, Senior Director of Strategic Development
with Laura Strachan, FindLaw Audience Team