When you draft a motion, you probably have a paralegal or associate attorney review it before submitting it to the court. At FindLaw.com, when we blog, we have editors double-check the posts before they hit the Internet. When a surgeon is considering an unusual or risky treatment, she often seeks a second opinion before reaching for her scalpel.
Your online marketing strategy needs exactly that -- a second look.
FindLaw's free web audit analyzes your site's appearance, functionality, and most importantly, your search engine optimization (SEO). It's your second look.
Audits and Analytics
Let's face it: there are many, many DUI defense attorneys in Los Angeles. When potential clients search for "DUI Lawyer Los Angeles", they may or may not find you. They may also search for "got a dui in San Bernardino and need help." Or they may search for your firm itself, after receiving a recommendation. Will they find your site?
These types of searches are called vanity, non-vanity, and branded searches. This is one of many metrics we measure when auditing your site. Some of the other factors we'll measure include the authority of your site (how often others link to you), the structure of your site (is it coded in a search engine-friendly manner?), how it's maintained (if there are errors in the code) and of course, if you have the appropriate amount of content.
Once the audit is complete, you'll receive an easy to understand report card that gives you an overall score. Unlike your grade school report cards, however, you can hide this one from your parents. Then, we'll even give you tips for doing better next time, unlike some teachers you may have had.
Tailoring Your Strategy
The information you receive from our experts via the audit is absolutely free, with no strings attached. None.
Our consultant will contact you to review the results of the audit, any areas in which your present strategy is deficient, and strategies for improvement. You can take that information and, on your own, re-jigger your strategy to correct your weaknesses. Or, of course, you could hire us.
Either way, give our free audit a look. A second pair of eyes never hurts.
-- Edwin Van Riessen, Director, Channel Marketing
with William Peacock, Audience Team