What's one of the smartest, savviest, and simplest ways to help land new clients in the digital age? As an upcoming free FindLaw webcast will explain, it's making the move into mobile.
Already, half of all local Internet searches are performed on mobile devices, and the use of smartphones and tablets continues to grow. That means if your law firm's website isn't optimized for mobile, you're making a very bad call.
Here are some more reasons why lawyers need to tap into the mobile market, and how FindLaw's free webcast, entitled "Moving into Mobile," can help:
- Not being mobile-ready can make you look bad. What happens if a website isn't mobile-friendly? Illegible wording and images that don't fit into a smartphone screen are just a few common problems. You've already invested a lot of time and effort into your website, so don't let all that hard work to go to waste by ignoring mobile users.
- Mobile Web users will move on. How do mobile consumers react if your law firm's website isn't optimized for smartphones or tablets? According to Google, nearly 80 percent of visitors will abandon it for one that is. Those are potential clients slipping right through your fingers.
- Optimizing for mobile brings more value to your website. Nowadays, a mobile-centric Web approach isn't just a luxury, it's a necessity. Adding responsive design or creating a separate mobile website can make a big difference for your law firm's bottom line.
So after you've decided to make your website mobile-friendly, what should be your approach? Get the answer to that question at FindLaw's free "Moving into Mobile" webcast, set for Wednesday, September 25.
"Moving into Mobile" will cover what consumers expect from mobile websites, how to analyze and assess your mobile visits, and how to develop a successful mobile marketing approach.
FindLaw Senior Client Development Consultant Fadi Agour and attorney John Mastriani will lead the discussion. You can sign up for one of two sessions -- at 1 p.m. and 3 p.m. CDT -- by clicking here.
-- Michelle Croteau, Director, Marketing Communications
with Andrew Chow, FindLaw Audience Team