As a lawyer, you’re probably aware that a firm website is a great way to attract new clients. You may have even taken steps to improve your firm’s ranking in search engine results. While page rank is important, it’s only the first step in building your client base. After all, what good is it to attract visitors to your site if they leave before making a connection?
Conversion — the process of changing site visitors into paying clients — is an essential part of the process. While conversion may seem complex, it doesn’t have to be a complicated process. To learn new ways to turn visitors into clients, tune into FindLaw’s upcoming webcast, “How to Convert Website Visitors into Paying Clients.”
During the 45-minute webcast, experts in the field will take the mystery out of conversion by teaching you practical strategies to win over prospective clients. Best of all, it's free.
The featured speakers are:
- John W. Redmann, founder of Metairie, La.-based Redmann Law, one of the state's top personal injury firms. John also hosts an interactive television show, John Redmann: Power of Attorney, on WLAE-TV (PBS), in which he discusses legal topics and answers viewer questions.
- Julie Cardon, Sr. FindLaw Client Development Consultant. Julie works with attorneys and law firms in the New Orleans area to develop customized marketing strategies to help them build their client base.
Mark your calendar for Wednesday, October 23rd to catch the webcast. There will be two sessions: one at 1 p.m. CDT and the other at 3 p.m CDT. If you plan on viewing, you'll need to register online for one of the sessions.
If you still have questions about how to improve your firm's conversion rate, you should call your local FindLaw lawyer marketing consultant. As a leader in lawyer marketing services, FindLaw can help you apply a strategy to connect with potential clients.
Michelle Croteau, Director of Marketing Communications
with Corey Licht, FindLaw Audience Team