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This year we asked you, our FindLaw.com audience, in what format do you most like to read your legal information. And the number one response to our survey: in a downloadable PDF.

FindLaw.com users like the freedom of downloading legal information to have as a resource on their computers or printed out. We heard you and heeded your request. In April we launched the first wave of FindLaw legal guides for download.

We are now up to 17 new guides - and counting. And true to your survey answers, FindLaw users are downloading more and more of PDF guides each month.

The average person does not have a lawyer on speed dial. Instead, he or she has to search for a local lawyer when a legal problem arises.

These days, that search is often online. According to a TMPDM/comScore local search usage study, 57 percent of people searching locally online contact the businesses they find on the Internet.

For attorneys, a web presence is a critical marketing tool. That’s why attorneys like Rodney Mason and Paul Overson turned to FindLaw’s Lawyer Marketing team for marketing strategies, award-winning websites, and lawyer directory listings.

Americans can be a self sufficient lot. We like to try to figure things out for ourselves, if we can. Take, for instance, when we are faced with a legal issue or question. Most Americans in this situation will take to the Internet (and FindLaw.com) to try to research the issue themselves.

Then, more often than not, they go looking for a local attorney for help.

It's no surprise that 61% of Americans try to figure out legal questions online, according to FindLaw's Consumer Needs Survey. But if they find the issue is too complicated, 42% of respondents' next move is to contact an attorney.

As 2011 gets underway, FindLaw.com continues to reach more attorneys on a daily basis. Recently, we had a chance to talk with Bill Potthoff, FindLaw Sr. Client Development Consultant in St. Louis, Missouri, who saw a dramatic increase in his clients' receptiveness to online marketing in 2010.

"Not a day goes by that I don't hear 'I am done with the yellow pages' from an attorney," says Bill. Moreover, in a recent article, Michael S. Greco, President of the American Bar Association, states that approximately 80% of U.S. lawyers are either a solo practitioner, or work in small firms. Since these clients are our target demographic, this bodes well for FindLaw.

As noted in Part I of this two part series on the FindLaw Consumer Needs survey, FindLaw asked consumers about the legal issues they most often face in their everyday lives and how they deal with them. The respondents to our survey identified for us some of the most common legal issues they faced and what steps they took to address them.

When faced with a legal problem or question, most respondents to the survey, 59%, said they took just one action and that action was most often to contact a legal organization or a legal professional. Usually, that meant contacting a lawyer or a law firm.

When you are in the business of providing a service, it is important to know who needs your service and how to get it to them. With those questions in mind, FindLaw conducted a survey of people who had a legal issue occur in their lives to ask them: what was it and what did you do about it? The results of the survey taught us a great deal about who legal consumers are, what they need, and why so many of them come to FindLaw.com.

The survey was conducted online and involved a final response group of over 500 people. The first key question the survey asked was what are the kinds of legal issues you have encountered in the past two years? Or, as we like to say, what happened when life got legal?

There are a lot of marketing solutions that can deliver contacts, but how do you ensure that the contacts your firm receives are high quality? According to William A. Cirignani of Cirignani Heller & Harman, LLP, it's all about finding a law firm marketing solution with real expertise. That's why his firm trusts FindLaw with their law firm marketing needs.

In this video, William Cirignani explains how FindLaw's search engine expertise has helped his firm to establish contact with clients that are more likely to need the exact kind of services his firm provides. Check it out:

The internet is changing and growing every day. Along with those changes come countless opportunities to reach potential clients in new, more efficient, more productive ways. But, what does this mean for law firms? Just ask our customers.

In this video, David K. Miller of Miller & Wagner LLP in Portland, Oregon, describes his firm's evolving relationship with FindLaw. From helping Miller Wagner LLP get started with online marketing, to creating a brand new, dynamic online presence, FindLaw has been instrumental in helping Miller & Wagner keep up with the changing nature of the internet. Check it out:

Customer satisfaction with product and support is the engine that drives the FindLaw team. Each and every time a project is completed, FindLaw conducts a Customer Satisfaction Survey with the customer who purchased a product such as a FindLaw FirmSite. Each survey covers the process from the time of sale of any given product, to the time the product is complete. The survey includes a number of categories which our customers can use to rate the FindLaw team and the services they provide.

In May of this year, FindLaw.com held a panel discussion for employees featuring three existing customers who have purchased FindLaw's FirmSite products. In a discussion with the theme of "The FindLaw Customer Experience and Law Firm Marketing Challenges in 2010," our customers gave valuable information and feedback to FindLaw employees on what works, what doesn't and what they value about being FindLaw clients.