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As 2011 gets underway, FindLaw.com continues to reach more attorneys on a daily basis. Recently, we had a chance to talk with Bill Potthoff, FindLaw Sr. Client Development Consultant in St. Louis, Missouri, who saw a dramatic increase in his clients' receptiveness to online marketing in 2010.

"Not a day goes by that I don't hear 'I am done with the yellow pages' from an attorney," says Bill. Moreover, in a recent article, Michael S. Greco, President of the American Bar Association, states that approximately 80% of U.S. lawyers are either a solo practitioner, or work in small firms. Since these clients are our target demographic, this bodes well for FindLaw.

As noted in Part I of this two part series on the FindLaw Consumer Needs survey, FindLaw asked consumers about the legal issues they most often face in their everyday lives and how they deal with them. The respondents to our survey identified for us some of the most common legal issues they faced and what steps they took to address them.

When faced with a legal problem or question, most respondents to the survey, 59%, said they took just one action and that action was most often to contact a legal organization or a legal professional. Usually, that meant contacting a lawyer or a law firm.

When you are in the business of providing a service, it is important to know who needs your service and how to get it to them. With those questions in mind, FindLaw conducted a survey of people who had a legal issue occur in their lives to ask them: what was it and what did you do about it? The results of the survey taught us a great deal about who legal consumers are, what they need, and why so many of them come to FindLaw.com.

The survey was conducted online and involved a final response group of over 500 people. The first key question the survey asked was what are the kinds of legal issues you have encountered in the past two years? Or, as we like to say, what happened when life got legal?

There are a lot of marketing solutions that can deliver contacts, but how do you ensure that the contacts your firm receives are high quality? According to William A. Cirignani of Cirignani Heller & Harman, LLP, it's all about finding a law firm marketing solution with real expertise. That's why his firm trusts FindLaw with their law firm marketing needs.

In this video, William Cirignani explains how FindLaw's search engine expertise has helped his firm to establish contact with clients that are more likely to need the exact kind of services his firm provides. Check it out:

The internet is changing and growing every day. Along with those changes come countless opportunities to reach potential clients in new, more efficient, more productive ways. But, what does this mean for law firms? Just ask our customers.

In this video, David K. Miller of Miller & Wagner LLP in Portland, Oregon, describes his firm's evolving relationship with FindLaw. From helping Miller Wagner LLP get started with online marketing, to creating a brand new, dynamic online presence, FindLaw has been instrumental in helping Miller & Wagner keep up with the changing nature of the internet. Check it out:

Customer satisfaction with product and support is the engine that drives the FindLaw team. Each and every time a project is completed, FindLaw conducts a Customer Satisfaction Survey with the customer who purchased a product such as a FindLaw FirmSite. Each survey covers the process from the time of sale of any given product, to the time the product is complete. The survey includes a number of categories which our customers can use to rate the FindLaw team and the services they provide.

In May of this year, FindLaw.com held a panel discussion for employees featuring three existing customers who have purchased FindLaw's FirmSite products. In a discussion with the theme of "The FindLaw Customer Experience and Law Firm Marketing Challenges in 2010," our customers gave valuable information and feedback to FindLaw employees on what works, what doesn't and what they value about being FindLaw clients.  

How does FindLaw actually help law firms? What are the real, tangible results of FindLaw's marketing products? To learn the answers to these questions, just ask some of FindLaw's customers. Robert Draskovich from The Law Offices of Robert M. Draskovich comments on both working with FindLaw, and the actual results his criminal defense practice has seen as a result of partnering with FindLaw, in this video: