The Official FindLaw Blog - News, Insights and Milestones from the FindLaw Team

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FindLaw's Lawyer Marketing arm is consistently working to give our customers an edge. With a constantly evolving product lineup, the goal is simple: More clients delivered to your law firm.

FindLaw certainly doesn't rest on its laurels. We provide so many different ways for you to reach you marketing goals. In that spirit, FindLaw announces four new additions to its Lawyer Marketing offerings. Take a look at these new products:

Conversion Advantage: Building on all the benefits of WebChat Connect, Conversion Advantage takes your website's chat service one step further by offering an additional suite of features designed to help you manage and connect with key prospects. Talk about maximizing your live chat -- Conversion Advantage gives your firm the knowledge to make critical business decisions. Further, "hot transfer" empowers a chat operator to connect a key prospect directly to your firm via phone, based on specific practice area and keyword requirements, and within firm-designated business hours you set.

Unfortunately, getting a potential client to visit your website is only the first step in converting them to becoming an actual client. This issue begs the obvious question, are you investing as much in converting online visitors as you are in attracting them?

Even if you answered yes to that question, every online legal marketing campaign can benefit from FindLaw’s latest product: WebChat Connect. WebChat Connect is a 24/7 online staffed chat service that allows you to connect to online visitors in a much more meaningful way.

Consumers of legal information know they can come to FindLaw.com for resources to help them understand the law. But FindLaw also offers a wide range of resources to the legal professionals who depend on us for free and accurate information. Lawyers, paralegals, professors and students all come to FindLaw to read legal blogs, keep up with the news and research cases and codes, all free of charge.

FindLaw is as dedicated to serving its professional audience as it is to taking care of the legal information needs of consumers. Now, FindLaw is proud to introduce a new resource to its professional audience, FindLaw's Professional HyperLocal Blogs.

FindLaw employs a dynamic, highly-educated team of professionals with offices on three continents. And we are looking to attract more of the same.

Are you a driven client development consultant, an innovative developer, a creative web designer, a passionate search marketer or a strategic writer? If so, then FindLaw is the place for you.

Introducing FindLaw Careers, a newly-launched online resource dedicated to FindLaw careers at Thomson Reuters.

New Products From FindLaw

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Spring has sprung and so have some new products from FindLaw. FindLaw's product suite is expanding to include some exciting changes that will bring even more value and options to our customers -- ultimately giving them the opportunity to build an online marketing strategy that best fits their practice. Here's a look at some of the updates:

  • Blog Services: The newly renovated blogging platform is the most robust, easy-to-use legal blogging platform on the market. Not only does the platform provide a comprehensive blogging dashboard that enables firms to be highly effective bloggers, the platform also has an RSS feed, blog training materials, quick links, and a blog optimizer that helps ensure users are able to make the most of their blog. FindLaw also has two new blog service offerings - Blog Service Starter and Blog Service Essential.

Every day the world becomes more of a global marketplace, and FindLaw's global team is following suit by constantly expanding.

The global team has seen a number of recent expansions to its presence in the United Kingdom, Canada and Spain.

Here are some new updates from around the world:

FindLaw.com Now on Facebook.com

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Since 1995, FindLaw.com has been the most comprehensive website providing legal information resources to both consumers with legal needs and legal professionals. FindLaw.com's scope is both broad and deep, continually providing dependable information and a variety of tools to keep users connected and informed. FindLaw.com is now pleased to announce a new Facebook page designed specifically for consumers - take a look, add your thoughts, ask questions and share interesting and entertaining legal news, FAQs, and articles.

So what does FindLaw.com's Facebook face look like? FindLaw.com on Facebook is an entertaining and accessible way for people to interact with our consumer legal information, services and content on a whole new level. Whether you want to learn about an upcoming legal issue, research an interesting topic, find an attorney or are just curious about the law, FindLaw.com on Facebook provides an invaluable interactive resource for any Facebook user.

FindLaw Goes Mobile

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The number one online resource for free legal information has gone mobile.

Continuing our efforts to deliver legal information to consumers, wherever they may be, FindLaw has launched Mobile FindLaw, a mobile version of our leading legal website.

Mobile FindLaw, which can be found at m.findlaw.com, is optimized for iPhone and Android phones, and is compatible with other Web-enabled phones. It provides easy mobile access to FindLaw.com's most popular content:

FindLaw UK Set For Launch

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FindLaw goes international: the FindLaw UK website (www.findlaw.co.uk) has its public unveiling this week, and we are of course very excited about the new site.

Just like the U.S.-based FindLaw site (www.findlaw.com), FindLaw UK is primarily a collection of free legal resources for consumers. It includes many helpful articles with free legal information; a question-and-answer community forum; news feeds provided by Reuters; and tools to help consumers find a solicitor to assist them with their legal issue via FindLaw UK's Contact Law service.

Where can attorneys turn to if they want to learn more about how to create an online presence? Starting June 17, they can turn to FindLaw's newly designed website LawyerMarketing.com. It is a one-stop shop for attorneys who are looking to increase their online visibility.

How does LawyerMarketing.com help attorneys do that? The redesigned website offers valuable information about all of FindLaw's Lawyer Marketing products, including custom websites, online advertising alternatives, as well as smart educational resources designed to help attorneys understand their online marketing options.