A successful blog is more than just website filler or busy work. It is a forum for establishing (and obtaining) expertise, and is an essential tool for separating yourself from the crowd of lawyers clamoring for clients online. It also helps you attract high-value clients and increases your firm's visibility.
Think about it: which do you trust more -- a static webpage with lawyer biographies, or a regularly-updated web site with a blog discussing the intricacies of a specific practice area?
The numbers don't lie: 81% of businesses rated their company blogs as "useful," "important" or "critical." And nearly half of U.S. law firms say that social media initiatives, such as blogging, led to new business.
Why is blogging to a consumer audience so appealing?