We usually leave the marketing talk to the Strategist Blog writers, but we have a hunch that attorneys in the Seventh Circuit might need some help marketing too. While you're trying to get through the winter hunkered down under blankets (as we can only imagine here in sunny California), putting together a marketing plan may be just the thing you need to get the blood pumping.
Here are three easy things you can do to boost your firm's business, so next winter you can take that tropical vacation and leave those blankets behind.
Use. Your. Network. There's no way around this; you should be keeping in touch with college and law school classmates, and former colleagues. One of the best ways to get new business is with your existing circle of contacts. With social media channels like Facebook and LinkedIn (and now Foxwordy just for lawyers), keeping in touch is much more simple. You'd be surprised how much business you can get by referrals and people who say "I know a gal ..."
2. Develop Your Specialty
To really excel in your practice in a large metropolitan area like Chicago or Madison, it always helps to develop a niche practice. It's a great way to differentiate yourself from other attorneys, and a sure way to get the business of people needing your particular expertise. Market those skills by lending your talent to external speaking and writing engagements.
What if you are a small-town lawyer, practicing someplace wonderful, but less populated, like the highly-ranked Fishers, Indiana. Then specializing may not be as important as you may get clients with a wider array of issues. If that's the case, you may want to focus on engaging with your surrounding community to get your name out there.
If you already have a strong niche practice, say, in appellate work, go right to number 3 ...
3. Get Listed
If you're going to run your own practice, you need to let people know you exist. People are increasingly turning to the Internet to seek out service providers, and you should make sure that people can find you. One of the ways your firm can be found is on FindLaw's Lawyer Directory.
The Lawyer Directory, with 1.5 million visitors per month, is the most viewed lawyer directory online. Prospective clients can seek out lawyers based on geographic location, and narrow down their results by practice area. To get listed, all you have to do is fill out a contact form, and a FindLaw rep will get in touch with you.
Marketing may not come naturally to you -- if it did, you probably wouldn't have entered the legal field. That said, focus on your practice, and let professionals who know a thing or two about lawyer marketing help you out.
- Judge John Daniel Tinder Is Retiring, Rejection Letter Reveals (FindLaw's U.S. Seventh Circuit Blog)
- Year in Review 2013: Highlights From the Seventh Circuit (FindLaw's U.S. Seventh Circuit Blog)
- Judge Posner Can't Agree on What He Decided, or Said (FindLaw's U.S. Seventh Circuit Blog)