How many times have you stumbled upon a blog that was once active, but hasn't been updated since 2009? Or you go to someone's website and see the infamous WordPress placeholder: "Hello world! Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!" Gross.
It's easy to start a blog. It's far more difficult to keep one alive. If your firm's blog has stagnated, and you're in desperate need of a little motivation, here are five reasons to resurrect your blog, including SEO benefits, two easy types of posts for when you're stuck, marketing benefits, and of course, the creative outlet: