Twitter, for those of you who haven't heard one of the daily news reports on the thing, is a microblogging service that allows people to broadcast updates about what they're doing or thinking. It has become a sensation, with people using it for everything from mundane personal announcements to news updates to serious marketing campaigns.
This inspired Marler to set off on his own philanthropic Twitter challenge. He says that he doesn't see Twitter as a way to gain clients, but as a way to communicate with people in the government and the media who are concerned about food safety.
He's a little puzzled that the offer hasn't produced more results yet, but he says charities shouldn't be worried - he'll probably donate the money no matter what.