1. How will you develop content on your firm's site?
Search engine algorithms usually put a lot of weight on whether a website contains new and original content. The more new content that goes up, the better your site's ranking in search results is likely to be. So you will want to have a plan to add new and relevant content -- blog posts, articles on legal topics, videos, or the like. Think about the kind of content-production plan you can put in place.
2. Are you considering your overall web presence?
Your firm's web presence will inevitably extend beyond your firm's website: to various directories, consumer review sites, and of course social media sites like Facebook, LinkedIn, and Twitter. How will you use these sites to brand your firm? How will you address the things, both positive and negative, that other people have to say about you on the web?