Portland's naked bike ride recently roared through town last week, with thousands of au naturel participants.
So, what was this festive occasion best suited for? Inebriated naked bicycling? Or, law firm marketing?
Surprisingly, maybe the latter. At least if you're a law firm looking to gain some publicity.
One forward-thinking law firm took the nontraditional event and used it as a forum to get some advertising by sponsoring the event. Personal injury firm Berkshire Ginsberg was one of the sponsors of the event, reports the ABA Journal.
When asked why the firm decided to sponsor the blush-inducing event, partner Mark Ginsberg responded by saying that many of the firms' clients come from personal injury cases, according to the ABA Journal.
"As you know, riders are vulnerable and naked rides point that out. Our firm helps as many cyclists as we can and we also have a sense of humor, so it was a very good fit," Ginsberg said according to the ABA Journal.
The firm also promoted the event-specific tagline: "When you're naked, we've got you covered," the ABA Journal reports.
Maybe your firm could benefit from similar promotions and sponsoring of events relating to your practice area. And, it doesn't even have to be something that is as eye-opening as a naked bike ride.
For example, if your firm specializes in areas of family law, family-centered events could potentially be sponsored by your firm so that you can increase your client base.
And, sponsoring an event like Berkshire Ginsberg did can help market your firm in another way - by showing that your firm isn't just made up of dull, fun-hating attorneys. Giving your firm a sense of personality can be the edge you need.
So, while there isn't exactly a plethora of Portland naked bike rides for law firms to sponsor, there are likely a number of other similar events in your area that can help with public relations and your firm's image.
- PI Firm Sponsors Naked Bike Ride, Tells Participants 'When You're Naked, We've Got You Covered' (ABA Journal)
- Visibility, Design, Content: Successful Law Firm Online Marketing (FindLaw's Technologist)
- Are Lawyers Reading Law Firm Client Alerts? (FindLaw's Strategist)
- Are Law Blogs a Marketing Miracle or a Nonbillable Nightmare? (FindLaw's Technologist)