If you run your own small practice, you understand the importance of marketing. Law offices, like any business, need to find a niche.
Firms also need to appeal to clients. Take Georgia attorney Chandler W. Mason's firm, who is advertising his shop as "MyBaldLawyer.com."
Granted, his firm's name is still "Mason & Associates, P.C." After all, scribbling "My Bald Lawyer, Attorneys at Law" on top of a court filing would likely seem off-putting to a judge.
But the firm's site does illustrate a point: maybe humor can work in your favor.
Mason himself says that he decided to market his firm in a way that would show clients that lawyers aren't all "too uptight." And that even attorneys can have a sense of humor.
So far, it seems that his marketing plan is working. Mason says the he thinks the campaign is pretty successful, especially because it's already generated interest.
Is this kind of firm branding something your office should consider?
Ultimately, the decision rests with you. Mason's firm will likely see some advantages in having such a catchy URL. For one, it makes it easy for clients to remember his website. And it can make him appear more personable.
But does the humorous and quirky website name detract from a law office's sense of professionalism? It might, depending on your viewpoint and your clientele.
Just make sure that whatever marketing method you use has the end goal of showcasing your legal abilities. Sure, using a catchy URL like MyBaldLawyer.com may get you some traffic. But unless your website is informative and showcases your expertise and practice areas, will anybody actually hire you?
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