If you're an attorney, why aren't you on LinkedIn? The social networking site is geared toward professionals and is where many of your peers are probably set up as you read this.
It can also help you manage your reputation, public image, and assist you with landing the right clients.
How can LinkedIn help you and your legal practice? Here are three ways you can utilize the website for its maximum impact and potential:
1. Set up your profile to reflect your expertise.
Your LinkedIn profile is relatively customizable. You can actually add different sections to your profile. These can help highlight what your skills and experiences are -- and what you're an expert in. You can also use your profile to demonstrate your expertise in a given subject by including articles and other updates with regards to your practice area.
2. Get recommendations and connect with past clients.
Many of your former clients may be on LinkedIn. They may even want to recommend you on your LinkedIn profile for the services you rendered. This is a good opportunity for you to showcase your skills. It's also an opportunity for you to get a good -- and unbiased -- review. Potential clients may come across your profile and choose to contact you based on the glowing words written by your former clients.
3. Find out about events and join groups to make new connections.
You can join groups that are suitable to your interests. You may be able to network online and find new experts that can help out with your practice. You can also find out about relevant events on LinkedIn. The site will recommend events to you based on your industry, network, and location. You can also search through events.
Attorneys on LinkedIn can reap the benefits of the social network. Maximizing the usage of the site can be a good thing -- and it can help your practice expand.
- Online Networking for Lawyers: How to Get More out of LinkedIn (FindLaw)
- Attorneys (LinkedIn)
- How to Use LinkedIn, No. 2 US Social Network, to Market Your Firm (FindLaw's Strategist)
- LinkedIn Hits 100 Million Users: New Clients May Await You (FindLaw's Technologist)