You've optimized your law firm's website for search engines, and spent good money to get it professionally designed. Now it's up to you to provide content that potential clients will be looking for.
Good law-firm website content means posting more than just a homepage and links to attorney biographies. Unfortunately, many lawyers are just too busy to create content from scratch.
Thankfully, the nature of legal work makes it a virtual treasure trove of already-produced content that can drive traffic to your firm's website, according to the Shatterbox blog. Here are three easy ways to add content, even for busy lawyers on the go:
1. Showcase court documents.
Perhaps that Motion for Summary Judgment you drafted and filed last month won your client’s case. Or perhaps a judge signed off on your version of a carefully crafted Court Order.
Court filings such as decisions, pleadings, and other related documents can add content to your law firm’s website. Not only does this show potential clients samples of your work, it also (hopefully) demonstrates that your legal acumen is worth your fee.
2. Aggregate legal news and analysis.
You and your associates are probably experts in your fields, which means you already ravenously consume news and views related to your practice areas. Aggregating this information and posting it on your website works to keep your clients informed, and to establish your site as a destination for others interested in the same legal topics.
3. Collect legal forms and documents.
Don’t let do-it-yourself legal websites corner the market on legal forms. Your law firm’s website can also post and provide links to relevant forms for your practice area. This provides a service to your potential clients, and also provides more content that search engines may choose to highlight.
These suggestions are just the beginning. Check out FindLaw’s Law Firm Marketing section for other content-marketing ideas and services to drive traffic to your law firm’s website.
- Content Marketing for Lawyers: 5 Non-Blog Content Types That Can Get You Noticed (Shatterbox)
- Visibility, Design, Content: Successful Law Firm Online Marketing (FindLaw’s Technologist)
- SEO Your Law Firm Website with Keywords (FindLaw)
- Law Firm Marketing (FindLaw)