What better way to add rich and copious content to your website, while simultaneously adding "published author" to your resume than to publish an eBook in the areas of your legal specialty?
You may be surprised that in this age of digital media, becoming a published author is not that difficult. And potential clients may view a published author and attorney in a practice area as more "expert" than some other lawyer who only makes hollow claims on a website, giving you that competitive advantage.
If you're an experienced attorney, you've probably dealt with hundreds of cases in a particular area of law. If you're at a dinner party, strangers probably approach you and ask questions that you've routinely answered many times before. So even if you don't know it, you're an expert. You probably could write the first few chapters of your eBook in your sleep.
On more complex issues, consider the writing process as educational. Look up what complex issues people are asking about and draft your eBook centered on the common topics that come up.
However, be careful that you don't actually give legal advice. Walk that fine line between being informative with general knowledge, and actually telling someone to take specific steps on a legal issue. It may also help to include a disclaimer in your eBook that the contents are not meant as legal advice -- just to be safe.
If you want to distinguish yourself from your peers, become a published author in your legal specialty. It is not that hard to publish an eBook, and you may find yourself learning a thing or two in the drafting process as well.
- 3 Easy Ways Attorneys Can Add Content, Drive Traffic to Their Website (FindLaw’s Strategist)
- How to Get an Attorney to Rank at (or Near) the Top of Google Searches (FindLaw’s Strategist)
- Are Law Blogs a Marketing Miracle or a Nonbillable Nightmare? (FindLaw’s Strategist)