Jose Baez, the attorney who defended Casey Anthony, is now representing the family of a victim of the Colorado shooting.
Shirley Wygal's 32-year-old daughter, Rebecca Wingo, was killed by James Holmes in the July shooting. Now she's suing the Aurora, Colorado movie theater where it happened for their alleged responsibility in the murders.
But how did a Colorado personal injury plaintiff choose a Florida defense attorney to represent her?
The answer may be notoriety.
Baez became famous for his successful defense of Casey Anthony against murder charges. His two-attorney firm in Florida suddenly gained national attention from the famous case.
For some clients, that's all it takes.
That doesn't mean the only way to get clients is to take nationally famous cases. But good press as a competent attorney can make your name stand out.
Likely the reason Wygal contacted Baez is his connection to the Casey Anthony case.
Without knowing about his skills as an attorney, she had no reason to pick him over other lawyers.
Dealing with the press can be tricky but getting public mention for the great service you provide can attract potential clients. That press can mean more than glowing recommendations on your website because the former appear objective.
Even if the media is only covering local news, the publicity will help people remember your name. Ads can accomplish this too but viewers may feel as if they're being manipulated.
That doesn't mean you should abandon your other marketing endeavors. But press attention can provide additional publicity to bring in clients.
Representing a victim of the Colorado shooting is a far cry from Jose Baez's work as a criminal defense attorney for Casey Anthony. Still, having more business is never something to cry about.
- Jose Baez: No longer a courtroom 'Bozo' (CNN)
- Jose Baez: From Unknown Jailhouse Lawyer to 'Luckiest Man in America' (FindLaw's Strategist)
- Law Firms Garnered Free Publicity with Free Cab Rides (FindLaw's Strategist)